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Research papers

Stimulating creativity and communicating consumer opportunities to the perfumer

This paper outlines how the Sandpiper Database and Fragrance Evaluation System can be utilised to assist the marketer and perfumer in understanding consumer preference for fragrances internationally and in creating distinctive fragrances with high...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: V. L. Cooke
June 15, 1989
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Citation

Cooke, V. L. (1989a, June 15). Stimulating creativity and communicating consumer opportunities to the perfumer. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/stimulating-creativity-and-communicating-consumer-opportunities-to-the-perfumer